Trakheesi Permit for Property Ads in Dubai: What It Is and How to Get One
Dubai property advertising runs through the Dubai Land Department’s Trakheesi system. What the permit covers, what the department says you need to apply, the fees it lists, and what to confirm yourself before you advertise. A practical guide for brokers, not legal advice.
- Dubai
- Trakheesi
- Real Estate Advertising
A Trakheesi permit is the permit you obtain through the Dubai Land Department's online system before you advertise real estate in Dubai. This post sets out what the department's own service page says about it: what it covers, who applies, what you need, what it costs and how long it takes. It is a practical guide for brokers, not legal advice, and it says plainly which details to confirm yourself.
What does a Trakheesi permit cover?
The Dubai Land Department's real estate ad permit service lists 14 categories of advertising. They include newspaper adverts, SMS campaigns, outdoor signage, vehicle adverts, billboards, promotional campaigns, open house events, exhibitions, project launches, seminars and promotion platforms.
So the permit is not only for portal listings. A text message campaign or a sign on a vehicle is advertising too.
Who can apply?
The department's page says the applicant needs Company status, and that a broker needs a marketing contract with the property owner. In practice that means the brokerage, not the individual agent, usually holds the account. Ask yours who applies and how long they take.
What do you need to apply?
It depends on the permit type, according to the department's page.
| Permit type | Documents the page lists |
|---|---|
| Adverts, billboards, campaigns | A copy of the advertisement form |
| Exhibitions | Tenancy contract and the list of participating companies |
| Project launch | Site tenancy contract, or a hotel no-objection letter |
| Seminars | Hotel booking letter and an explanation of the seminar topics |
For a single property listing on a portal, Bayut's agent guide (published 4 July 2022) says the permit number is required for a listing to go live on Bayut and dubizzle, and that the ownership paperwork is either a Form A from the department or a no-objection certificate from the owner. A portal's rules can change, so check the current ones with the portal.
How do you apply, and what does it cost?
The department lists five steps.
- Log in to the Trakheesi system.
- Enter the information and upload the documents.
- An employee reviews and approves the request.
- Choose a payment method in the system.
- Receive the e-permit certificate.
The fees on the same page are AED 1,000 for most permits, AED 5,000 for a project launch event and a AED 20 knowledge and innovation fee. The stated service time is one working day.
What should a broker do before every advert?
A short checklist, used before anything goes out.
- Hold the permit before you publish, not after the first enquiry arrives.
- Match the permit to the channel. A portal listing permit does not cover a text campaign.
- Keep the permit number with the listing so whoever edits the advert can find it.
- Check the owner contract is in place for the property you are advertising.
Does this affect your chat agent or lead tool?
Indirectly. A chat agent that answers enquiries is not an advert, but the advert that sends people to it is, and an agent that quotes a listing is repeating one. Keep the content your agent answers from limited to properties you are permitted to advertise, and remove a listing from it when you take the advert down.
Where can you read more?
For how enquiries from Dubai portals are followed up, read a real estate CRM for Dubai brokers. For the WhatsApp side of those enquiries, read what a WhatsApp CRM is.
Common questions
- What is a Trakheesi permit?
- A Trakheesi permit is the real estate advertising permit issued through the Dubai Land Department’s Trakheesi system. The department’s service page describes it as the permit for real estate advertising, covering categories such as newspaper ads, SMS, outdoor signage, vehicle ads, billboards, open house events, exhibitions and project launches.
- Who applies for a Trakheesi permit?
- The department’s page says applicants need Company status, and that a broker needs a marketing contract with the property owner. Individual agents usually work through their brokerage, so ask your brokerage who holds the account.
- How much does a Trakheesi permit cost?
- The Dubai Land Department’s service page lists AED 1,000 for most permits, AED 5,000 for a project launch event, and an AED 20 knowledge and innovation fee. Fees change, so confirm them on the department’s page before you apply.
- How long does it take to get a permit?
- The department’s service page gives a service time of one working day. That is its stated target, not a guarantee, so do not schedule an advert for the same morning.
- Does a chatbot or lead tool need a Trakheesi permit?
- A tool that answers enquiries does not advertise a property by itself, but the advert that sends people to it does. If your chat agent quotes a listing, make sure that listing is one you are permitted to advertise. Ask the Dubai Land Department or your brokerage if you are unsure.